ADworld Experience 2016 – 20 AdWords Optimization Real Case Stories
About 18h video + PDF Slides.
All videos recorded at ADworld Experience 2016 on April 14 & 15. Here is the full list:
- AdWords automation (Frederick Vallaeys)
- Persuasion + CRO (Ton Wesseling & Bart Schutz)
PPC success case stories (30 minutes each)
- How to use shopping peaks properly – Kristina Baus (Performics UK)
How to set a coherent strategy for cyber weekends and other interesting search & shop periods.
- Restructuring shopping campaigns – Helena Clark (Periscopix)
How we halved client’s brand CPC by restructuring its shopping campaigns.
- Bing Ads & the future of Search – Florian Bouchaud (Microsoft)
Insights about shopping and other main trends in Search Marketing field.
- From worst to first in highly competitive markets – Matt Umbro (Hanapin Marketing)
Despite high costs, setting realistic expectations and a complete strategy you can still succeed and achieve success. Here is the complete methodology to do it.
- Developing AdWords automation with scripts – Frederick Vallaeys (Optmyzr)
Which scripts are really vital to save time and improve performance, and how to implement and control them. 3rd MOST VOTED CASE.
- Ad Customizers in action – Martin Röttgerding (Bloofusion)
From mass customization to localized ads, from nice little tricks to complex solutions: learn what ad customizers can do for your campaigns. 2nd MOST VOTED CASE.
- E-commerce CRO – Viljo Vabrit (ConversionXL)
Where to start and what to test to improve your conversions? 3 real cases to know how to use insights from conversion research to boost e-commerce revenue.
- Using Psychology to optimize your (landing) pages – Bart Schutz (Online Dialogue)
Discover how the knowledge of human Psychology will really help to grow your Conversions. 1st MOST VOTED CASE.
- Search Remarketing advanced – Rob Beirne & Zoran Selinger (Wolfgang Digital)
How to use effectively AdWords search remarketing functionalities with lists from Analytics to multiply your conversion rate by 4.
- Using Ad Testing to structure an account – Brad Geddes (adAlysis)
How to use ad tests to determine how granular your campaign settings and ad groups should be before you start building the account.
- Pinterest Ads & e-commerce – JD Prater (Hanapin Marketing)
How an e-commerce company increased Pinterest revenue by 1042% with promoted pins.
- Final panel discussion & ADWEXP SEM Award 2016 prizegiving.
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
ADworld Experience 2016 – 20 AdWords Optimization Real Case Stories
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