- 0.1 IGotAnOffer – McKinsey Problem Solving Test Training Programme
- 0.2 Learn a proven method
- 0.3 Practice in real conditions
- 0.4 Reach the passing score
- 1 Money-back if you do not succeed
- 2 Defining Internet Marketing
- 3 Content Marketing vs. Traditional Advertising
- 4 Why Internet Marketing?
IGotAnOffer – McKinsey Problem Solving Test Training Programme
More than 80% of candidates who use this programme succeed at the PST compared to the 33% average success rate *
The McKinsey PST Training Programme has been specifically designed to make you succeed at the McKinsey Problem Solving Test. It is recommended by Harvard Graduate Consulting Club.
- Up-to-date level of difficulty
- 2-hour training videos
- 3 sample tests – McKinsey PST format
- Dedicated support
- In your inbox right away
Learn a proven method
The McKinsey PST Training Programme provides you with basic and advanced maths techniques that will help you increase your mental calculation speed. This is really important as more than 50% of McKinsey PST questions involve maths.
In addition, you will learn a proven method to consistently answer McKinsey PST questions. You will therefore develop a habit and learn shortcuts that will make you save precious time to answer as many questions as possible.
Practice in real conditions
At IGotAnOffer, we spend 100 hours designing each McKinsey PST sample test to ensure you train with the best material possible. The McKinsey PST Training Programme includes 3 multiple choice sample tests. Each are made of 3 business cases and 26 questions, both maths and logic. You are provided with information in the form of texts, tables and exhibits to answer the questions, like in the real test. In addition, sample tests are calibrated to reproduce the level of difficulty of the actual test by continuously gathering feedback from candidates who take the PST.
To make the most of these practice tests, we strongly encourage you to take them under real conditions. You should neither use a calculator nor scrap paper and perform each test of 26 questions under 60 minutes.
Each McKinsey PST sample test also includes detailed answers and shortcuts that explain you how to approach questions and save time. Studying these detailed answers will help you make the most of your preparation and improve your score.
Reach the passing score
Stuck on a specific PST question? Need help mastering a mental calculation technique? Our dedicated support team has succeeded at the McKinsey PST and is at your disposal to answer any questions and help you fine-tune your preparation. You can contact us at any time at [email protected]
Money-back if you do not succeed
We know training for the McKinsey PST can be an important investment and we only want you to incur the full cost of the programme if it brings you closer to your career at McKinsey. We operate a $65 money-back guarantee if you do not pass the PST. All you need to do is forward us the email you received from McKinsey.
Need to start practicing now? Purchase the McKinsey PST Training Programme and you will be able to download your materials and practice right away.
Summary of materials included: 3 McKinsey PST sample tests, frequent PST questions video, IGotAnOffer method video, training programme booklet, basic maths video, advanced maths video and calculation workbook
* Here is how we calculate our success rate. Candidates who train with us get $65 money back if they do not succeed at the test. We assume that candidates who do not claim back this amount have succeeded at the test. The figure quoted is simply calculated based on all candidates who trained with us since we launched in 2014 and is updated regularly.
What Is Internet Marking
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.
Content marketing serves up content that addresses our pain points, and is there when we want it.
Here’s a great illustration of that from Voltier Digital:
Content Marketing vs. Traditional Advertising
Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.
Selling no longer works (a.k.a., traditional advertising).
Traditional advertising focuses on pushing messages at the consumer to get them to buy.
It’s interruptive, obstructive, and intrusive.
It shouts, “Hey, look at me!” while waving its arms.
You may try to avoid eye contact, but traditional ads are persistent.
You know what traditional ads look like because you’re bombarded with them every single day.
Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.
Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.
SEO PowerSuite. FREE SEO Tools That Deliver Results.
Easy-to-use. Effective. Reliable. Improve your website rankings with SEO PowerSuite.
Ads may still work in some strategic places.
But Internet users can just click away from ads if they don’t want to see them.
Which is exactly what happens.
According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.
You know it, I know it, everybody knows it.
Ads are annoying.
And, they aren’t the way consumers prefer to learn about new products anymore.
Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.
Content marketing is exactly that.
Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web without it being pushed at them.
If the prospects gain something useful from the content, they’ll keep coming back for more.
Finally, consumers can interact with the brand organically and share their content on social media.
Trust is forged.
Authority is established.
These loyal followers can then be converted into leads and sales – naturally.
All of the above happens with a focus on giving value to the user.
Help users – offer them value and they’ll reward you in return.
That is what internet marketing/content marketing is all about at its core.
Why Internet Marketing?
Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.
Well, the hype is totally founded.
Internet marketing has shown proven success over and over again.
Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
And there’s more.
From my own content marketing endeavors, I have seen my small business take off.